Brands We've Taken
To The Next Level.
Real projects, real metrics. Lighthouse scores, CVR lifts and migration results from stores I've built and optimised.
Custom theme build — +38% CVR in 30 days
Rebuilt the storefront from scratch using a custom Liquid theme. Modular sections, optimised images and a redesigned PDP lifted CVR 38% in the first month.
Zero-downtime WooCommerce → Shopify Plus migration
Migrated 12,000 products, all customer accounts and 3 years of order history from WooCommerce to Shopify Plus with zero downtime and full SEO preservation.
Headless Hydrogen build — 98 Lighthouse score
Built a headless storefront with Hydrogen + Remix for PureRoots, replacing a slow Shopify 1.0 theme. Achieved a 98 Lighthouse performance score on mobile.
Speed audit — Lighthouse 41 → 96 in 2 weeks
Comprehensive speed audit and remediation: image optimisation, JS deferral, critical CSS and font subsetting pushed mobile Lighthouse from 41 to 96.
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